Israeli mobile games developer and publisher Playtika announced that it has entered into a definitive agreement to acquire Innplay Labs, a mobile gaming studio also based in Israel, with an upfront consideration of $80 million with a maximum consideration of $300 million.
“The acquisition of Innplay Labs, our second transaction this quarter, represents another strategic expansion of our portfolio with a promising and innovative growth franchise in the Luck Battle genre and presents another opportunity for us to further utilize our expertise in leveraging LiveOps and proprietary technology to drive sustained, long-term growth,” said Robert Antokol, Chief Executive Officer of Playtika. “As a fellow Israeli-based company recognized for innovation, Innplay’s talented team shares our culture of focus, speed, and agility. We are excited to embark on this journey together and to rebrand Animals & Coins alongside Innplay.”
“In 2019, Innplay Labs was formed with the goal of shaping the next generation of mobile gaming. Four years later, our robust team of talented, highly skilled game operators have put their passions together to create an outstanding game product with rich, engaging content, providing our audience with a uniquely entertaining gaming experience,” said Ore Gilron, Chief Executive Officer of Innplay Labs. “Looking ahead, we believe becoming a part of Playtika’s strong portfolio of Casual titles will take Innplay Labs to new heights.”
“I couldn’t ask for a better outcome,” said Eitan Reisel, founder of vgames, one of Innplay Labs’ largest investors. “My vision for vgames has always been to advance the thriving gaming ecosystem, and this deal marks a significant milestone in this journey. This acquisition is a testament to Innplay’s incredible talent, focus, and rapid growth, and I’m thrilled they are joining forces with Playtika, a powerhouse in our industry.”
This is the second acquisition by Playtika in this quarter, as the company previously acquired the Youda Games portfolio. Innplay Labs, founded in 2019, is known by its hit title Animals & Coins, downloaded over 1 million times and generated revenue of $16 million, according to AppMagic data.
