Roblox Corporation has shared key metrics for September 2022. The company stated that daily active users were at 57.8 million, which is a 23% increase when compared year-over-year. The number is still lower than in August (59.9 million), although it’s higher in comparison to July (52.2 million).
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The overall playtime has been reported as 4 billion hours, which is a 16% increase compared to September 2021. Last month, the platform saw 4.7 billion hours of activity, but it’s safe to say that the beginning of a new school year in September would definitely affect playtime.
Year-over-year estimated bookings and revenue were also shared, as estimated bookings were up by 11% to 15% and were between $212 million and $219 million. Expected revenue was determined between $171 million and $180 million, down 2% to up 3% compared to September 2021.
Average bookings per daily active user (ABPDAU) rates were also reported as 7% to 10% down year-over-year, between $3.67 and $3.79. The company stated that unstable exchange rates, especially the rise of the USD, have resulted in an estimated 6% growth loss for September bookings compared to last year.
Last month, Roblox announced that it will display in-game ads starting in 2023. The ads will be presented to users through various tools, such as billboards, posters, and walls, in order to avoid annoying users or causing an interruption of the game experience.
