Sarah Bond, previously Corporate Vice President of Game Creator Experience and Ecosystem at Xbox, has been elevated to the position of Xbox President. In her new role, Bond will oversee Xbox hardware and software platforms, managing aspects such as player and creator experiences, platform engineering, strategy, business planning, data and analytics, and business development. The promotion reflects Microsoft Gaming CEO Phil Spencer’s vision for Bond to play a pivotal role in shaping the future of Xbox.
Matt Booty has been promoted to President of Game Content Studios, where he will be responsible for overseeing ZeniMax. Spencer clarified that ZeniMax will continue to operate as a limited integration entity under the leadership of Jamie Leder, reporting to Booty.
Takeshi Numoto will now serve as Microsoft’s Chief Marketing Officer (CMO), succeeding Chris Capossela. Capossela, who spent 32 years at Microsoft, is stepping down from his role. Yusuf Mehdi, former Corporate Vice President and Consumer CMO, will assume Numoto’s previous position.
Expressing gratitude for his time at Microsoft, Chris Capossela acknowledged the impact of the company and its employees, customers, and partners on his career. Meanwhile, Ami Silverman, Microsoft’s Chief Consumer Sales Officer, has been transitioned to the Microsoft gaming team. According to Spencer, her role will involve transforming gaming sales motions and attracting new audiences across global markets.
These leadership changes come at a time of transition for Xbox, and after Microsoft acquired Activision Blizzard after 21 months of struggle, it’s expected to see some changes in the upper management. After the completion of the acquisition, it was anticipated that Activision Blizzard’s controversial CEO Bobby Kottick, would step down, but not before the end of the year. Now that his departure time is officially announced, it’s only natural for Microsoft to restructure the top management of the gaming department.
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