Riyadh-based Savvy Games Studios announced its rebranding as Steer Studios as it moves to carve its own unique path within the gaming landscape.
Savvy Games Studios is a subsidiary of Savvy Games Group, which is 100 percent owned by Saudi Arabia’s sovereign wealth fund PIF. The name change aligns with the studio’s vision, creating its own presence and distinguishing itself from its parent company, which is a giant household name in the making.
Brian Ward, CEO of Savvy Games Group, said: “The evolution of Savvy Games Studios to Steer Studios represents an exciting milestone in its journey. This major step forward will ensure Steer stands as a beacon of innovation, charting new territories within the gaming industry.”
Yannick Theler, CEO of Steer Studios, said: “Steer Studios is driven by the desire to open new possibilities in the gaming world. Our dedicated team is our family and remains at the heart of our success. We will continue to nurture their growth, well-being, and creative freedom.”
Steer Studios is one of the first international games studios in Riyadh. Its team of more than 50 staff, almost 30% of whom are women, are creating exciting games for the global gaming community. By forging a distinct identity, the studio aims to contribute to the success of Saudi Arabia’s games industry and the advancement of the Kingdom’s Vision 2030 goals.
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