Spektra Games’ new game Highway Racer Pro tops the charts with zero marketing

cover art for spektra games' highway racer pro

Founded in June 2020 by three young entrepreneurs, Kadir Danışman, Doğukan Şen, and Yusuf Demir, Istanbul-based Spektra Games‘ Highway Racer Pro launched globally and became the #1 Racing Game in the US and 45+ countries.

The game reached 350,000+ players pre-registered in just a month and topped the charts, all driven entirely by organic demand. Spektra Games’ goal was to create the most realistic, adrenaline-fueled highway racer game and make it run for everyone on mobile and the result became Highway Racer Pro.

Key features include:

  • Race on highways inspired by real-world routes across Japan, Germany, Brazil, and the USA, complete with dense rush-hour traffic and varying lane systems

  • Dynamic weather effects—rain, snow, fog, night, and day—add realism and challenge

  • Drive with your friends or take on rivals from around the world in online multiplayer racing. Every overtake, every second, every decision matters.

  • Upgrade and personalize your car with body kits, paint jobs, rims, and more. Build your signature look and take your machine to the top of the racing scene.

The studio announced the milestone on LinkedIn, emphasizing its community-driven development approach and console-grade mobile gameplay:

“We brought console-quality highway racing to mobile, and players showed us they were more than ready.

This isn’t just a launch. It’s a case study in building with your community:

💥 10M+ TikTok views
💬 10K+ Discord members
🔥 Hundreds of player-driven ideas shaping the experience

We’re just getting started.

Huge thanks to our incredible team who worked day and night to bring this to life, and to the players who made this launch unforgettable.

Spektra Games

CO-Founder & CEO at Spektra Games, Kadir Danışman shared his thoughts on LinkedIn:

We just launched Highway Racer Pro globally yesterday.
And it’s already the #1 Racing Game in the US and 45+ countries — on Day 1.
With zero marketing spend.

The hype has been incredible.
Over 350,000 players pre-registered in just one month. 11K+ members in Discord.

I’ll be sharing more soon. How we built this community, what worked, and what didn’t, once more data rolls in.

Huge shout-out to our team!
Let’s get started. 🏁🔥

Kadir Danışman, CO-Founder & CEO at Spektra Games
Kadir Danışman, CO-Founder & CEO at Spektra Games

A new official trailer was released alongside the global launch.

A studio built on momentum

Highway Racer Pro adds to a growing list of achievements for Spektra Games. In June 2023, the studio closed a $1.25 million seed round co-led by Ludus Ventures and The Games Fund, with additional backing from Alfa Games & Partners.

By the end of 2023, the team’s portfolio had surpassed 40 million downloads globally across their three titles: Real Car Parking: PM, Parking Master Multiplayer and Parking Master Multiplayer 2.

As the studio’s latest title, Parking Master Multiplayer 2 14.75 million unique players by the end of 2024 and was featured by Apple’s editorial team as one of the Top 10 Racing Games on the App Store.

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