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Hyper-casual

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Voodoo vs. Kwalee on hyper-casual

Voodoo's Head of Publishing says, "Hyper-casual is dead", while Kwalee announces expansion to the hybrid-casual genre. Hyper-casual's simplicity and accessibility were its advantages. However, as the genre becomes overworked and competition increases, major players turn to alternative genres such as hybrid-casual and mid-core games.