Co-founded by the renowned designer in collaboration with game publisher Tilting Point and Brandible, FashionVerse is designed as an interactive fashion game accessible on both iOS and Android platforms and Netflix’s mobile app. The game is the brainchild of Tommy Hilfiger himself, driven by the vision to amplify the reach of fashion through an immersive, community-centered gaming experience leveraging cutting-edge technology.
One of the standout features of FashionVerse is its integration of Brandible’s proprietary AI model. This technology is utilized to craft photorealistic avatars, settings, and props, thereby delivering a visually stunning virtual environment where every player transforms into a creator.
Players engage in design challenges within Stylist mode, where they curate fashion sets, or Trendsetter mode, where they create mood boards. Other players then have the opportunity to vote on these creations. The game encourages sharing, offers rewards, and provides insights into real-world fashion trends from various brands.
A key aspect of FashionVerse is its commitment to diversity and inclusion. The game features models across a broad spectrum of size diversity, ethnicities, and abilities. This inclusive approach aligns with contemporary values and strives to create a virtual space that mirrors the diversity found in the real world.
Additionally, FashionVerse is set to host an ongoing series of virtual pop-ups in collaboration with major players in the fashion, entertainment, art, and beauty industries. These pop-ups will introduce dedicated challenges aligned with the themes of participating brands’ campaigns, showcasing garments from their latest collections. Players who complete these challenges will be rewarded, adding an extra layer of engagement and excitement to the gaming experience.
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