UAhero, the developer of the AI-powered campaign management platform, has announced that it has been accepted to the Creative Destruction Lab program’s Artificial Intelligence stream at the Saïd Business School of the University of Oxford. The support of the CDL program will help UAhero expand in transforming user acquisition efforts in the fast-paced mobile marketing world.
Building a platform for mobile marketers’ needs
In the dynamic mobile marketing landscape, taking action quickly is crucial to create a winning strategy and UAhero aims to help mobile marketers help with that.
Oguz Silahtar, the Co-Founder and CEO of UAhero said:
“The core team of UAhero built solutions for various industries, unlocking the door to better decision-making and growth management. When we saw the gap in the mobile marketing industry, we focused on creating a solution with our pioneering artificial intelligence algorithms that address the needs of mobile marketers.
“While our main area is the gaming vertical and easing the process for user acquisition professionals, the issue exists for the whole mobile marketing industry. UAhero can be the answer to increasing the productivity and profits of its users regardless of the vertical.”
With UAhero mobile marketers can manage the data at hand in a smarter and faster way. The platform enables marketers to modify bids and budgets with a couple of clicks, considering the ROAS and CPI goals given. UAhero’s algorithms optimize campaigns across ad networks while the UA professional can still maintain control by deciding which recommendations are implemented.
