The global music and entertainment company, Warner Music Group, has announced the launch of Rhythm City. The company described Rhythm City as a first-of-its-kind music-themed social roleplay experience on Roblox.
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Developed in partnership with metaverse gaming and content company Gamefam, Rhythm City will introduce users to artists and music through social roleplay and provide them access to a collection of digital items sold exclusively on Roblox.
Oana Ruxandra, Chief Digital Officer and EVP of Business Development at WMG, made comments:
“As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact. WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems.
“This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities within living spaces.”
Founder and CEO of Gamefam, Joe Ferencz, added thoughts and feelings:
“We are thrilled to have a chance to combine our passion for developing authentic, highly-engaging metaverse content with our love of music. WMG has been a brilliant partner in pushing innovative strategies. Together with our expertise, we’ve channeled that into production excellence creating a new community for music lovers in the metaverse.”
The platform will allow users to overtake a variety of roles, including music producer, DJ, and dancer. Users can explore, dance, and bond with friends while enjoying the world’s hidden gems and competing in mini-music challenges. In addition, Rhythm City will host virtual concerts and events featuring select WMG artists.
Rhythm City will be available to play and explore on the Roblox platform on February 4, 2023, across Android, iOS, Mac, Windows PC, and Xbox One.
