The Games Growth Guild, a new global network and community for marketing and publishing professionals across the games industry, has officially launched.
Spanning every corner of the games ecosystem, from indie studios such as Brain Jar and Ruckus Games, to mobile leaders like Scopely and Second Dinner, AAA publishers including Riot Games, Epic Games, and Krafton, and platforms FirstLook, GameDiscoverCo, IndieBI & PUBLSH, the Guild brings together experts from every discipline of marketing and publishing.
Through monthly talks, tactical exchanges, idea sharing, free resources, and peer support, members explore what’s working – and what isn’t – across launches, growth campaigns, live events, and go-to-market strategies. The Guild’s goal is to serve as a central hub for knowledge, opportunities, and industry connections. It’a space to help the games industry as a whole thrive.
“Game developers have solved incredible technical challenges, but marketing and distribution remain the hardest problems. The Games Growth Guild brings together the industry’s best to share best practices and resources to help great games find their players.”
Eden Chen, Founding Advisory Board Member and CEO of FirstLook
“The gaming industry is exciting, complex, and ever-changing. To help navigate this incredible market and best prepare marketers for the future, it’s essential to bring people together to share knowledge and build community. It’s an honor to be a part of the Games Growth Guild advisory board.
Lee Olebe, Advisory Member & CEO of Olebe Media Group
To help guide its development, the Guild has assembled a diverse Advisory Board representing AAA, mobile, and independent perspectives. Members include:
- Eric Wood – SVP of Publishing at Scopely
- Krystal Herring – Head of Global Events at Twitch
- Nikki Lewis – Operating Partner Marketing & Publishing at Haveli
- Lee Olebe – CEO at Olebe Media Group
- Connor Bridgeman – Director of Marketing ay Lyrical Games
- Jeff Legaspi – Director of Marketing at Fictions
- Eden Chen – CEO at Pragma-FirstLook
- Victoria Tran – Director of Communications at Innersloth
- Thomas Ko – VP of Krafton
Membership to Games Growth Guild is now open to all games industry marketers, community leaders, and growth professionals, free of charge. Members are verified to ensure a safe and welcoming space which fosters meaningful collaboration and a culture of “give and get”. The Guild will host in-person events, including a partnership with GameDiscoverCo during GDC Festival of Gaming in March 2026.
Related Interview: Pragma’s Eden Chen on how FirstLook redefines game marketing through playtesting
