A new gaming-focused financing venture, AMF Capital, has officially launched through a partnership between gaming investor Akin Babayigit and Makers Fund. The firm’s first announced deal is a $28 million user acquisition (UA) financing agreement with Bear Hug Entertainment.
AMF Capital was created to provide non-dilutive financing solutions for mobile game studios seeking to scale their businesses through user acquisition efforts. The fund combines financial support with operational expertise and industry connections from its founding partners.
Babayigit said that several entrepreneurs had encouraged the creation of the fund, highlighting growing demand for financing partners that can offer more than capital alone. He described non-dilutive financing as an important tool for founders looking to expand their businesses while retaining ownership.
The first publicly announced partnership is with Bear Hug Entertainment, led by CEO Mark Rose. Babayigit described working with the studio as “a real treat” and noted that additional financing deals have already been signed and are expected to be announced in the near future.
The launch brings together two major names in gaming investment. Babayigit is known for his work through Arcadia and previous investments across the gaming industry, while Makers Fund has backed numerous game developers, platforms, and gaming technology companies globally.
AMF Capital positions itself as a financing partner specifically tailored to mobile gaming studios, with a focus on user acquisition funding supported by operational knowledge and industry networks.
