AI-powered nutrition app EatBetter and mobile studio Royo Games have secured $2 million and $1.4 million respectively in user acquisition (UA) financing from Leus Capital, the Türkiye-based provider of non-dilutive growth capital and predictive analytics for mobile studios. The Royo facility will fund UA for the studio’s new AI translation app, Live Translator, marking the veteran game developer’s expansion into the AI consumer app market.
The two facilities, announced in the same week, extend Leus Capital’s recent deployment activity across both mobile gaming and consumer apps, following the company’s $10M facility with Spektra Games and its ongoing $10.4M facility with Narcade earlier this year.
Both companies plan to use the capital to scale user acquisition on proven cohorts, funding UA spend against predicted cohort revenues rather than giving up equity or waiting on app store payout cycles.
EatBetter: scaling an AI food coach
EatBetter is an AI-powered food journal that lets users track their nutrition by simply photographing their meals. The app’s AI vision technology scans a plate, breaks down its nutritional content, and delivers personalized feedback, replacing the tedious manual logging that causes most users to abandon traditional calorie-tracking apps. Alongside meal scanning, the app offers tailored guidance for weight loss, muscle gain, and health maintenance goals, positioning itself as an AI food coach rather than a passive tracker.
The $2M facility will fund EatBetter’s user acquisition as the app scales in the competitive health and fitness category, where subscription-based nutrition apps live and die by the efficiency of their UA spend.
Our growth math was already working. Every cohort we acquired was paying back, so the constraint was never the product or the channels; it was capital velocity.
Working with Leus means we can scale spend in line with what our own data supports, without diluting ownership at exactly the moment the business is proving itself.
Murat Yaşar Founder of EatBetter
Royo Games: a veteran game studio entering the AI app market
Royo Games is a Türkiye-based mobile studio with roughly a decade of experience in the mobile gaming industry, with games that have reached millions of players. Now the studio is applying that UA expertise to a new category: Live Translator & AI Translate, its AI-powered translation app offering real-time voice translation for two-way conversations, camera translation for menus, signs, and documents, and an offline mode for travel.
The $1.4M facility will fund user acquisition for Live Translator as Royo scales the app in global markets. The move reflects a broader pattern of experienced game studios carrying their UA playbooks into the fast-growing AI consumer app category, where the same cohort economics apply.
Ten years of mobile gaming taught us how to read a scaling window, and how quickly it closes. Entering a new category doesn’t change that math; it raises the stakes.
Leus moved at the speed of our data: we connected our metrics, they modelled our cohorts, and the capital was there while the opportunity was still in front of us.
Ömer Faruk Bulanık CEO of Royo Games
The financing model
Leus structures its facilities as cohort-based UA financing: capital is deployed against the predicted revenue of user cohorts, and returns are aligned with the studio’s actual ROAS and revenue cycle. Studios connect their performance data, and Leus’s ML-powered analytics platform, Lumina, forecasts cohort revenue to underwrite the facility, with funding decisions made in days rather than the months a typical equity process requires.
“The math is simple. If you have a 110% D60 ROAS and the cash cost is a 3% fee on top of the principal, you effectively keep 107% of your revenue and 100% of your equity,” Leus Capital Founder and Managing Director Halil İbrahim Özdemir explained in a recent interview, describing the model as closer to a profit-sharing partnership than a traditional financial arrangement.
These two deals capture exactly where mobile is heading. EatBetter is an AI-native app with proven cohort economics; Royo is a veteran game studio carrying its UA discipline into the AI app category.
Different products, same profile: strong unit economics and a scaling window that won’t wait for a traditional funding process. Our job is to make sure capital is never the reason a strong team misses its momentum.
Halil İbrahim Özdemir Co-Founder of Leus Capital
Studios can explore the full product suite at leus.capital, create an account, and see whether their own performance data qualifies them for UA funding.
