The monthly mobile games report aims to help mobile game publishers, marketers, and developers better understand the latest shifts in user demand and competitive dynamics within the global mobile gaming market.
Overview: Global Mobile Games Performance in July 2026
- Idle RPG newcomer Dawnbound Heroes ramped up user acquisition aggressively, delivering roughly 15,000 ad creatives on the App Store in July and climbing to No. 6 on the global iOS mobile game advertising chart.
- Korean MMORPG newcomer 꿈의 여행자: 별빛 여정 launched with a surge in ad volume, placing around 6,800 creatives on the App Store in July and pairing high-value rewards such as 500 free pulls with localized marketing to acquire users quickly.
- GODDESS OF VICTORY: NIKKE rode its summer update to a revenue rebound, generating around USD 14.4 million on Google Play alone, up 100.2% month over month.
- Light casual titles continued to dominate downloads—Block Out! topped the App Store with roughly 7.1 million downloads, while Arrow Puzzle pulled about 17.7 million downloads on Google Play, up 39.8% month over month.
Top 20 Mobile Games by Advertising Activity
Colorever: Coloring Diamonds!
As a new casual puzzle title from Oakever Games, Colorever: Coloring Diamonds! blends gem sorting, pixel coloring, and the trending “perler bead” visual experience: players organize gems by color and gradually assemble a complete pixel artwork as they progress—much like completing a digital bead sprite on their phone.
According to SocialPeta’s data, Colorever: Coloring Diamonds! began advertising as early as April 2026 and accumulated roughly 16,000 deduplicated creatives on Android in July. Its campaign details are as follows:
- It peaked at 4,926 creatives per day on July 14.
- Video accounted for about 97.13% of creatives over the past 30 days, with 720×1280 vertical videos being the most heavily placed format.
- English led the ad copy by language share, followed by Spanish and Japanese, with high-frequency keywords such as “instant,” “satisfying,” “dopamine,” “watch,” “slots,” “groups,” “beads,” and “repeat.”
- The top five advertising regions were the United States, Japan, France, Germany, and South Korea.
Colorever‘s top-performing video creatives centered on the gameplay itself. One type shows the full gem-sorting process: the unfinished bead sprite appears at the start, and players complete it through tapping, moving, and organizing.
Another creative format follows the familiar “voiceover pitch + gameplay” pattern common in puzzle games. One variant uses AI voiceover with large on-screen text touting selling points like “the most relaxing puzzle game with 10,000+ levels, no internet required,” then cuts to the bead-style pixel patterns and gem-coloring process. The other adopts a face-on UGC style, opening with user pain points such as “I need a fun game to play,” then recommends the game while demonstrating real gameplay, emphasizing that it is fun, never boring, free, and packed with levels.
Dream Traveler: A Journey Under the Stars (꿈의 여행자: 별빛 여정)
Dream Traveler: A Journey Under the Stars is a fantasy MMORPG built for the Korean market, showcasing cute pets, mounts, and open-world exploration as its core visual hooks, while layering in life-sim systems such as cooking, treasure hunting, gear crafting, marriage, and pet capture.
According to SocialPeta’s data, Dream Traveler: A Journey Under the Stars accumulated roughly 6,800 deduplicated creatives on the App Store in July, ranking No. 11 on the global iOS mobile game advertising chart. Its campaign details are as follows:
- It peaked at 3,088 creatives per day on July 10.
- Video made up about 69.85% of creatives over the past 30 days, with 1280×720 landscape videos being the most placed format.
- Korean accounted for about 97.5% of ad copy, with high-frequency keywords such as “500 free summons,” “log-in rewards,” “claim companion,” and “pre-register VIP.” The messaging attracts users with generous perks like 500 summons, login bonuses, and redeem codes, while also stressing a free, low-pressure MMORPG experience.
Dream Traveler: A Journey Under the Stars‘ popular creatives revolve around cute pets, class progression, and open-world exploration. Brand-style ads typically use bright blue-sky, grassy-field scenes, placing different character classes and multiple pets at the center of the frame, paired with bold text like “Begin the Adventure” to reinforce the fantasy-world-plus-pet-companionship impression.
Gameplay creatives favor before-and-after comparisons—for example, opening with the pre-class-change Bard, then showcasing the transformed character’s design, skill effects, and combat performance.
Additionally, the title tested AI-generated “beautiful girl” creatives with weak ties to actual gameplay: the visuals center on AI-produced anime-style female characters, using high-impact copy like “Start raising your girlfriend today” to drive clicks, then leading directly to pre-registration.
Top 20 Mobile Games by Revenue
App Store Revenue Highlights
- Casual titles continued to lead revenue. Gossip Harbor generated around USD 58.7 million on the App Store in July, up 2.2% month over month, rising to No. 3; MONOPOLY GO! brought in about USD 54.5 million, up 7.5%, climbing to No. 4.
- Call of Duty®: Mobile earned around USD 17.4 million on the App Store, up 14.7% month over month, reaching No. 20. In July it launched Season 6: Take Your Heart and collaborated with Persona 5 Royal, driving the revenue recovery through themed characters, weapons, and seasonal content.
Google Play Revenue Highlights
- Netmarble’s new title SOL: enchant generated around USD 21.3 million on Google Play in July, up 132.1% month over month, climbing to No. 11—entering the revenue Top 20 in its very first full month of operation.
- GODDESS OF VICTORY: NIKKE earned around USD 14.4 million on Google Play, up 100.2% month over month, rising to No. 17. Its summer event “WAVE TO YOU” and limited-time character content fueled paying-user growth.
- PUBG MOBILE brought in around USD 14.2 million on Google Play, up 55.5% month over month, reaching No. 19. Its July 4.5 update and a Naruto collaboration drove lapsed users back and boosted spending.
Top 20 Mobile Games with the Maximum Downloads
App Store Download Leaders
- New casual titles saw a concentrated surge. Grand Games‘ Block Out! recorded about 7.1 million downloads in July, up 131.6% month over month, topping the App Store download chart; Magic Sort! ranked No. 7.
- Smash Fest! pulled around 5.9 million downloads, soaring 2,925.7% month over month to No. 3; Oakever Games’ Meowdoku! reached about 5.0 million downloads, up 2,319.5%, rising to No. 4.
- ホロライブドリームス, hololive‘s first official mobile game, recorded about 2.1 million downloads in July at No. 15, quickly capturing VTuber fan traffic at launch.
Google Play Download Leaders
- The arrow-puzzle craze continued. Easybrain’s Arrow Puzzle saw about 17.7 million downloads in July, up 39.8% to No. 2; Arrows GO! and Arrows ranked No. 9 and No. 12, respectively.
- Free Fire recorded around 14.4 million downloads, up 22.7% to No. 3; Free Fire MAX ranked No. 14, as its 9th-anniversary event kept driving user returns and new acquisitions.
- World Cup buzz kept fueling football-game growth—Soccer Superstar, Football League 2026, and eFootball™ entered the Google Play Top 10 with about 14.2 million, 14.1 million, and 11.1 million downloads respectively, up 58.9%, 104.6%, and 25.2% month over month.
Conclusion
The above covers advertising insights for global mobile games in July 2026, along with App Store and Google Play revenue and download performance.
July’s global mobile game rankings show that light casual titles continued to dominate downloads, while seasonal events, IP collaborations, and localized UA remained key growth drivers for both revenue and user acquisition. Colorever: Coloring Diamonds! demonstrates how gameplay-focused creatives can scale casual titles, while 꿈의 여행자: 별빛 여정 shows the impact of localized marketing and launch incentives. Meanwhile, GODDESS OF VICTORY: NIKKE, PUBG MOBILE, and Call of Duty®: Mobile benefited from seasonal updates and IP collaborations, driving strong revenue growth.
For more mobile game marketing data, advertising insights, and download trend analysis, please visit www.socialpeta.com.
