adjoe, the disruptive mobile adtech company making waves in the global app business with its Playtime and Arcade solutions, is investing significantly in the EMEA region by bringing on two powerhouse executives, Thorsten Wiesner as VP Revenue EMEA and Hanna Mysiorska as Director of Supply Partnerships, EMEA.
Recognized as the Top App Monetization Platform 2024 according to the Business of Apps, adjoe aims to replicate the impact it has already made in the European and American loyalty and fintech app markets. Notably in Germany with leading loyalty providers like DeutschlandCard, and most recently in the US after securing a partnership with Fetch, America’s rewards app. Recently launched Fetch Play, a rewards-for-gaming experience, has quickly become a massively popular feature across the app’s 11 million weekly active users.
There are several factors that set adjoe up for continued success in the EMEA region. Europe is experiencing a digital transformation, with mobile penetration expected to reach 92% by 2030. The Middle East and Africa are also going through a boom in e-commerce and mobile adoption. adjoe plans to push this further with their strategic hires to expand in EMEA, supported by the financial backing of the applike group, currently valued at over 500 million euros, and investors like Bertelsmann, who have provided the group with strategic funding of 100 million euros to advance the mobile ecosystem.
Thorsten Wiesner – VP Revenue EMEA
Thorsten Wiesner has already significantly contributed to the growth of digital businesses when executing product strategies at companies like Freenet and leading strategic partnerships in various leadership roles at Axel Springer. His expertise will be crucial as adjoe aims to expand its offerings and explore new verticals such as loyalty, fintech, food delivery, mobility, and ecommerce.
“adjoe has been growing fast and has already demonstrated how well its adtech solutions work, especially in the last two years. The potential to help many more publishers from various industries to monetize and increase their app engagement is huge.”
Thorsten Wiesner – VP Revenue EMEA
Hanna Mysiorska – Director of Supply Partnerships, EMEA
Hanna Mysiorska joins adjoe to strengthen partnerships and expand adjoe’s footprint in EMEA. Previously, she made a name for herself in the adtech industry, and in gaming by establishing and nurturing key business partnerships with top global game publishers like Riot Games, Wargaming, Ubisoft, and CCP.
Her role will focus on securing new partnerships and enhancing existing ones, driving the adoption of adjoe’s monetization solutions by apps developed and operating in the region.
“Gaming is not just about entertainment; it’s a powerful tool for business growth. I’m excited to work on connecting these fields. By harnessing the vast engagement potential of mobile gaming, adjoe transforms user interactions and drives significant revenue growth for app developers across various verticals in the EMEA region.”
Hanna Mysiorska – Director of Supply Partnerships, EMEA
With this expansion, adjoe is set to revolutionize how app businesses activate and engage their users in the EMEA region, transforming mobile games from mere entertainment into a profitable experience for users and a must-have engagement tool for app publishers. By leveraging the universal appeal of mobile games, the company’s advanced tech, and the expertise of new strategic hires, adjoe is set to replicate its success in EMEA.
About Adjoe
adjoe is a leading mobile ad platform that is committed to challenging the industry status quo. By creating market-changing technologies and engaging ad formats – from unique in-app monetization solutions to our own ad mediation WAVE – we ensure app developers and publishers unlock new ways to exceed their UA and revenue goals. Backed by both applike group and Bertelsmann, the company has secured €100 million in funding to continue pushing the mobile adtech industry forward and help apps achieve their next revenue milestone.
