74% of mid-core mobile game installs come from ads in casual games
The report sheds light on the influence of ads in casual games on mid-core mobile game installs.
Kwalee ventures into casual mobile games in partnership with Story Giant Games
Kwalee has ventured into the Casual mobile games market by announcing its partnership with Story Giant Games to publish “Text Express: Word Adventure.”
How to leverage modern streaming platforms for game marketing
A deep dive into how to leverage modern streaming platforms for game marketing with insider tips.
GuildFi raised $140 million and rebranded as Zentry
GuildFi, a notable web3 gaming guild, has undergone a strategic rebranding and is now known as Zentry. The decision follows the company's successful fundraising efforts, having secured $140 million.
Raptor PR hires award-winning James Law as PR Direcor
Raptor PR, the specialist tech PR agency catering to the global video games industry, has announced the appointment of James Law as its new PR Director.
Adjust gaming app insights report
The recent collaboration between Adjust and Applovin has resulted in the publication of an insights report aimed at accelerating growth in mobile gaming applications.