James Law, recognized as one of the MCV/DEVELOP 30 Under 30 2023 winners in PR and communications, will be instrumental in establishing Raptor PR’s new consumer gaming PR division while also overseeing key B2B accounts at the agency.
With a focus on expanding its offerings, Raptor PR has carved a unique niche as the world’s sole specialist B2B tech PR agency for the global games industry since early 2021. Law’s appointment marks a strategic move for the agency as it aims to integrate a fully integrated B2C PR service for ambitious game development studios and publishers across the mobile, PC, and console gaming sectors.
Before joining Raptor PR, Law was PR Manager at Heaven Media, a prominent creative marketing agency specializing in gaming and technology. His background includes working with global brands like Nexon, Fanatec, and PowerA, as well as indie developers such as OutOfTheBit, Wales Interactive, and Utomik. Before his tenure at Heaven Media, Law built experience as a consumer games industry journalist, contributing to esteemed gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. Additionally, he held the position of Managing Editor at Gfinity Esports.
Rana Rahman, Founder and CEO at Raptor PR, commented:
“We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”
James Law, PR Director at Raptor PR, commented:
“Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”
Law’s commitment to the gaming community extends beyond his professional endeavors. As a Co-Founder of Startmenu, a platform dedicated to fostering new writing talent within the games industry, he has actively worked to bridge connections within the industry. Additionally, Law serves as an ambassador for Safe In Our World, a mental health charity for the video games industry, and participates as a mentor in the 2024 Limit Break mentorship scheme.
