RevX’s ad creative innovations and AI-powered targeting drive user retention, ROAS and reduce CPA
A detailed look into how NHN Playart and Nexon improved their mobile gaming app performance and achieved significant growth using RevX's programmatic advertising solutions.
GameRefinery launches a tool to monitor live events and trends in popular mobile games
Mobile game developers and marketers can use the Live Events Tracker to analyze the impact of live events on revenue and download figures.
Unity is developing AI tools to enable game development ability for millions
According to the teaser video, Unity’s AI tool will be able to work through text prompts similar to Nightcafe, Dall-E, or Midjourney.
Mobile Gamers of Germany 2023
Appinio and adjoe collaborated for a deeper look into the mobile game market in Germany. Considering that Germany has been identified as Europe’s largest game market, this report will provide valuable insights to stakeholders in the industry, from developers to publishers and marketers.
Raptor PR announces two major game industry client acquisitions and a senior hire
Raptor PR, a game industry PR agency dedicated to the global video games industry, has announced two new significant client wins and a significant addition to its team of communications experts.
XLA revealed Metasites 3D internet framework
Announced at GDC in San Francisco, Metasites creates a bridge between AI (artificial intelligence) and the metaverse.