Basak Zerman is the new Head of Sales at Adjust for the Middle East, Turkiye, and Africa

Basak Zerman announced she is starting her new position at Adjust as Head of Sales for the Middle East, Turkiye, and Africa. As Regional Sales Lead (her previous role), Zerman was responsible for Adjust’s strategy and revenue growth in the MENA region, one of Adjust’s top growth markets. Together with her experienced team, Zerman helped large corporate companies and small and medium-sized businesses grow.

“I am extremely excited and proud to have been working at Adjust for five years and to be responsible for the Turkiye, Middle East, and Africa markets as the Head of Sales. This role entails managing business development and sales strategies in the region. Adjust’s commitment to rewarding its successful employees swiftly and fairly has been a source of inspiration throughout this journey.

I am particularly eager to continue working in the Turkiye and Middle East markets, where Adjust holds a very strong position, and to further enhance the growth potential of my partners in these regions with additional solutions such as the recently launched Insight (Incrementality).”

Basak Zerman, Head of Sales

Zerman has a Master’s degree in Marketing Communication Management from Galatasaray University. After working with Genart Media, Yandex, and App Samurai, Zerman took up a position in Adjust as a Sales Development Representative MENAT in 2019. She gradually worked her way up to become Senior Sales Development Representative MENAT, Sales Manager, Senior Account Executive META, and finally, Regional Sales Lead, META. After one and a half years, she has now become Head of Sales, META.

About Adjust

Founded in 2012 in Berlin, Adjust was acquired by the global tech platform AppLovin in 2021. Adjust, an AppLovin company, helps companies measure and grow their apps across multiple platforms. Adjust works with companies at every stage of the app marketing journey, helping them make better, smarter, and faster decisions. They offer intelligent data automation tools and give marketers the ultimate analytics platform.

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