Inside Adjust: CEO Simon Dussart talks innovation and market growth

Discover how Adjust CEO Simon Dussart leads the company, his vision for product development, and the company’s impact on the global and Turkish mobile app markets
Inside Adjust CEO Simon Dussart talks innovation and market growth

Simon (Bobby) Dussart, CEO of Adjust, offers a comprehensive look into his journey within the app business, from his early days as an Integrations engineer to leading the company as its CEO. Simon shares valuable insights into Adjust’s global position in the mobile app measurement and analytics industry, highlighting the company’s significant impact on both major and emerging markets, including Türkiye.

In your own words, what’s your role in the app business right now? Can you tell us about your journey into this market and also in Adjust?

As the CEO of Adjust, my job is to guide our team and keep us innovating. My journey started about 10 years ago when I moved to Berlin from France and joined Adjust as an Integrations Engineer. I was one of the company’s first employees.

I’ve held various roles since then – everything from Head of Solutions and Integrations to VP of Support, and Chief Customer Officer. Each role taught me something new about our business and our clients. Now, as CEO, I’m excited to lead our team and help our clients make the best decisions for their apps​.

Adjust work with most of the brands that have mobile applications in the world. What is the Adjust’s global position? And What is your perspective on the Turkish market?

Adjust is a key player in the app measurement and analytics world, helping marketers from all corners of the globe. We work with both big brands and smaller companies, giving them the tools they need to succeed on various platforms.

When it comes to Türkiye, we absolutely love it here! We’ve been part of the Turkish market for a decade, working with fantastic companies like Garanti Bank, Turkcell, QNB Finansbank, LC Waikiki, Boyner, Karaca, Vodafone, Hepsiburada and Trendyol. The young, tech-savvy population here is driving rapid mobile adoption and innovation, making Türkiye a crucial market for us. Our recent Mobile Growth Report shows that Türkiye is outperforming global averages in app installs and sessions, which is really exciting​.

As the CEO, what are your top priorities for product development and innovation in the next few years, especially in the rapidly evolving digital marketing landscape?

My main priorities are enhancing our AI capabilities to make our tools even smarter and more effective. We want to help marketers get the best recommendations and improve user experiences, while keeping a strong focus on privacy and data security. As the industry shifts towards more transparency and user consent, we’re developing technologies that help our customers adapt smoothly and efficiently. It’s all about providing them with the insights and tools they need to thrive in a fast-changing market​.

Customer experience is a top priority for us at Adjust. As we grow, we’re committed to providing outstanding support. We’re investing in our global client services team to ensure our customers have all the tools and technical support they need. Whether it’s dealing with changes like Apple’s and Google’s privacy rules or optimizing their marketing strategies, we’re here to help. Our goal is to make our customers’ lives easier and their marketing efforts more successful by providing them with the best insights and tools.

Given the rapid growth and changes in the mobile game industry, what challenges do you see for mobile game developers, and how is Adjust helping them navigate these?

​​The mobile game industry is evolving quickly, and developers face a lot of challenges like tough competition, new privacy regulations and the need for advanced analytics. At Adjust, we help them tackle these challenges by offering comprehensive tools and insights. Our technology helps developers grow engagement, improve ROI and make informed decisions. We provide smarter analytics to help marketers adapt quickly and allocate their budgets more effectively, giving them the edge they need in this fast-paced industry.

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