Beko launches its first game DOMINO: The Little One

With the launch of DOMINO: The Little One, Beko aims to reach broader audiences on the subject of climate change beyond its appliances.

Beko, one of Europe’s leading appliance manufacturers, revealed the trailer for its first-ever single-player game experience, DOMINO: The Little One. Launching worldwide on the 23rd of November, DOMINO: The Little One is a free-to-play 2D platformer adventure game available to all and designed to raise awareness among consumers about the consequences and challenges of climate change.

As a manufacturer to launch such an experience, Beko hopes to challenge conventions and transcend boundaries in its mission to improve sustainable solutions in every home around the world.

DOMINO: The Little One is a single-player game that sees players progress through a series of four chapters, each linked to a key issue relating to the environment. Chapters include a landscape addressing the issue of single-use plastic, an environment that highlights the impact of fossil fuels, ecological imbalance, and a world devastated by deforestation.

Players will assume the role of an introverted and eco-anxious child named Domino with the mission to solve pressing environmental challenges in their dreams. Along the journey, the player is accompanied by a mysterious voice encouraging Domino to overcome their fears associated with climate change as well as highlight actions to be performed to combat the issues.

Speaking on the launch of Domino, Akın Garzanlı, Chief Marketing Officer of Beko, said:

“Domino is a very different kind of launch for us at Beko. The findings from the UN’s Green Game Jam clearly indicate an appetite for the worlds of sustainability and gaming to join forces with 68% of gamers wanting to engage more in environmental issues. They want to engage more, learn more, and contribute more. They want to be part of the solution.

Domino is our way of reaching out to them. It is a game that encourages you to think critically and act ethically by presenting you with the choices that we have. We invite you to play Domino and to share it with others and hope you will find it enjoyable and informative.”

With the launch of DOMINO: The Little One, Beko aims to reach broader audiences on the subject of climate change beyond its appliances.

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