People Can Fly announced the acquisition of the Cooldown Games brand and its publishing rights and will establish a dedicated publishing vertical within People Can Fly’s operating structure.
The transaction advances People Can Fly’s strategy to strengthen the Group’s publishing activity in the self-publishing model, increasing margin participation across owned intellectual property while introducing a new, capital-efficient revenue stream.
Cooldown Games will operate as an independent publishing division within PCFG. The existing Cooldown Games leadership team will remain in place to lead the vertical, ensuring operational continuity, disciplined greenlight processes, and sustained commercial execution.
In addition to providing targeted support to internally developed titles, the publishing division will pursue third-party publishing agreements, creating incremental revenue streams.
Sebastian Wojciechowski, CEO of People Can Fly Group said:
“Although we are strongly focused on the work-for-hire segment to achieve positive cash flows across the Group, we have never intended to abandon our publishing plans. Rather, we have been waiting for the right moment for them to regain traction and scale.
While this is happening somewhat earlier than we originally anticipated, it is based on two key pillars: the trust in the Cooldown Games team built over the years, and an approach in which the publishing segment is intended to be revenue-generating from the outset, rather than cost-intensive.
People Can Fly operates internationally with predominant presence in Poland, the UK, Canada , and the US, and a team of over 400 Aviators. The company develops original IP and performs development and co-development services under the work-for-hire model to leading industry partners including Microsoft, Krafton, Sony Interactive Entertainment and 2K Games.
Steve Gibson, CEO of Cooldown Games said:
“We’ve built Cooldown Games around championing exceptional developers and bringing their games to players around the world.
Joining People Can Fly gives us the scale, resources, and long-term stability to do that at an even higher level. We know firsthand the great work that this team is capable of, and we’re excited to build the next generation of great games together.”
The two teams previously collaborated on Bulletstorm: Full Clip Edition, which sold more than 1 million units worldwide across PC and console platforms.
Wojciechowski added:
“Rebuilding our publishing capabilities is an important step in People Can Fly’s continued evolution.
Bringing the Cooldown Games team into the organization allows us to build on the publishing foundation we’ve been developing for years while strengthening our ability to take great games to market globally. This structure strengthens our control over commercial outcomes and positions us to capture greater value across the lifecycle of our titles, addressing challenges we have faced in the past.”
Greenberg Traurig Nowakowska-Zimoch Wysokiński sp.k. served as the legal counsel, and Trigon Investment Banking acted as the financial adviser to PCF Group. Juno Capital Partners acted as the financial adviser to Cooldown Games in the transaction.
