Blind Squirrel Games launches new brand identity

After 13 years in the industry, the rebranding reflects evolution as video game development studio continues significant growth, including the new hire of Telltale Games Co-Founder Brian Waddle as SVP of Business Development

Blind Squirrel Games, a California-based video game development studio, announced its next chapter with the launch of a comprehensive rebrand and the new hire of Telltale Games Co-Founder Brian Waddle.

Reflective of the studio’s marked growth and values rooted within partner and original game development, Blind Squirrel Games’ distinct new look and feel is now integrated across every touchpoint, including logo, tagline, and website. Blind Squirrel Games worked with the renowned video game industry creative agency 1minus1 to develop its striking brand identity.

“I’m thrilled to introduce the new Blind Squirrel Games to the world,” said Blind Squirrel Games CEO and Founder Brad Hendricks. “Since our inception, we’ve been focused on elevating the craft of video game creation through a unique approach to development, and 50-plus games later, we recognized it was time to reimagine our brand to best communicate who we are now and where we’re headed. Hiring Brian as our new SVP of Business Development is a huge part of that direction. Working with 1minus1, we were able to create a strong brand that perfectly pays homage to our heritage while speaking to our goal of inspiring visual and verbal expression through our work as creators who are deeply passionate about video games.”

“Blind Squirrel is a forward-thinking studio with great aspirations that we believe is heading for even greater success,” said 1minus1 CEO and Founder Jonathan Hill. “We were delighted to be selected to collaborate on the studio rebrand and website. Their team has been amazing to work with – open to change, creative, focused on their team, and committed to conveying the Blind Squirrel brand in the best way possible, not just for the wider games industry, but for the team too.”

Blind Squirrel Games was originally founded more than 13 years ago and quickly became one of the industry’s go-to co-development studios, working on some of the biggest console, PC, mobile, and AR video game titles in the industry, including Bioshock The Collection, Mass Effect Legendary Edition, and Star Wars Jedi Challenges. As Blind Squirrel Games grew its talent and services to handle all AAA development needs from pre-production to live service updates, it also evolved its role to that of strategic creative partner, and now also original game engine and IP innovator, having released its first studio game Drifters Loot The Galaxy and the Xerus development engine in 2021.

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