Brightika, a global game publisher with a track record in mobile user acquisition and growth strategy, is expanding into PC and console games with a planned investment of $3 million over the next two years. The company aims to fund and support promising indie titles through a model that combines strategic marketing, global publishing operations, and selective product support.
With deep roots in mobile free-to-play, the company built its reputation by helping developers achieve global scale through smart UA, monetization optimization, and market strategy. Its mobile titles have collectively generated nearly 200 million installs, including breakout hits like IQ Boost, Can You Spot It, and Will It Crush.
Now, the company brings that executional edge to premium and cross-platform gaming, where discoverability and go-to-market strategy are more important than ever.
“We’ve helped mobile studios reach tens of millions of players and generate sustainable revenue. The next step for us is to bring that same level of marketing science and publishing discipline to the PC and console space, where developers often lack access to funding and distribution support.”
Alexander Rodichev, founder of Brightika
Brightika plans to deploy up to $3 million in funding over the next 12 to 24 months, focusing on marketing and user acquisition, localization, platform relations, community-building, and, when needed, product support such as trailers, positioning, and demos.
The expansion comes as indie developers increasingly seek publishing partners who can offer both creative independence and operational firepower. The company aims to bridge that gap with a hybrid approach that gives developers the tools to grow while respecting their vision.
We asked Alexander why expanding into PC and console is the next step for Brightika, and why now?
Expanding into PC and console is a natural next step for Brightika. We see huge potential in cross-platform games, both from a player engagement and market growth perspective, and we believe it’s the next big wave in the industry.
Our experience in mobile growth and performance marketing gives us the foundation to help games scale across platforms. Now is the right time to apply that expertise to PC/Console titles, where discoverability is a growing challenge.
Alexander Rodichev, founder of Brightika
What kinds of indie games or genres is Brightika looking to fund?
We’re especially interested in indie games with strong community or content potential. That includes genres like horror, social or mass co-op experiences, simulation games, shooters, and MMO RPGs. We’re looking for projects with a clear creative vision and strong replayability, where our publishing, marketing, and platform support can really make a difference.
Alexander Rodichev, founder of Brightika
Brightika is actively seeking PC and console developers launching premium or cross-platform titles in 2025 and beyond. Interested teams can reach out directly to the team.
