SocialPeta analyzed the top global mobile games by downloads, advertising activity, and revenue performance across both the App Store and Google Play.
Overview: Global Mobile Games Performance in December 2025
Several notable trends emerged among games with the highest download volumes in December:
- In the puzzle game segment, Oakever Games dominated advertising rankings, capturing nearly half of the Top 20 positions with seven titles.
- In social gaming, MX Innovation’s TopTop surged into Japan’s Top 15 free game charts, driven by lightweight social interaction mechanics.
- A storyline-related controversy caused Fate/Grand Order to suffer a 20% month-over-month revenue decline.
- Social deduction games gained strong traction, with Imposter Game – Fakeit recording a sharp increase in downloads across major markets.
Top 20 Mobile Games by Advertising Activity
Oakever Games Dominates Ads While Driving Maximum Downloads
As a long-established leader in puzzle and brain-training games, Oakever Games continues to secure a strong presence in global advertising rankings.
Its portfolio—covering word puzzles, jigsaw puzzles, coloring games, and Sudoku—has consistently converted aggressive ad investment into sustained download growth.
In late 2025, a new wave of jigsaw–solitaire hybrid titles such as Jigsolitaire and Solitaire Associations Journey gained momentum, triggering a broader solitaire trend. In response, Oakever Games launched Jigsawcard Solitaire Puzzle in November, strategically targeting high-performing keywords like “jigsaw,” “card,” and “solitaire” to accelerate user acquisition.
Advertising Strategy Behind Jigsawcard Solitaire Puzzle
- Official launch: November 14, 2025
- Large-scale advertising began: November 21, 2025
- Total campaign duration: 48 days
- Total deduplicated creatives: ~9,000
- Peak daily creatives: 2,119 on December 31
Key characteristics of its advertising strategy include:
- Video creatives accounted for 98.7% of total placements
- 720×1280 vertical videos were the dominant format
- English-language creatives were the primary focus, with limited Spanish and Portuguese support
- Ad messaging emphasized gameplay demonstrations, puzzle visuals, and classic attention hooks such as “IQ Test” and “Prevent Brain Aging”
Compared with other jigsaw–solitaire titles, Jigsawcard Solitaire Puzzle stood out by offering a wider variety of visual themes, including holiday-themed puzzles and fairy-tale–inspired artwork, helping sustain download momentum.
2026 Rising Star: Social Gaming Title Breaks into Japan’s Top Download Rankings
At the beginning of 2026, MX Innovation’s social gaming platform TopTop entered Japan’s Top 99 free app rankings and climbed to No. 12 in the free games category by January 6—surpassing established titles such as Roblox.
Unlike traditional standalone games, TopTop operates as a mini-game aggregation platform, comparable to WePlay and Yalla Ludo. Its localization strategy focuses on reducing social friction by integrating mini-games that do not require voice chat, including UNO-style card games, Mahjong, trivia quizzes, and puzzle-based protection games.
Marketing Performance of TopTop
- Official launch: April 24, 2025
- Pre-launch promotion: April 11, 2025
- Total campaign duration: 272 days
- Deduplicated creatives (iOS): ~4,000
- Peak daily creatives: 1,608 on December 18
Marketing insights show:
- Video creatives made up 98.4% of placements
- Japan was the primary target market, with ad copy mainly in Japanese
- High-performing creatives focused on in-app gameplay and social interaction scenarios
- Horror-themed mini-game The Exit 8 generated particularly strong engagement
Top 20 Mobile Games by Revenue
App Store Revenue Highlights
- Last War: Survival topped revenue charts with USD 87 million, up 3.6% month over month
- Fate/Grand Order declined to USD 7 million, down 22.4% following storyline backlash
- Magic Sort! reached USD 6 million, driven by rapid growth in downloads
Google Play Revenue Highlights
- Last War: Survival Game generated over USD 70 million, up 6.7% month over month
- Free Fire benefited from seasonal events, earning USD 19 million, up 27.2%
- Candy Crush Saga recorded USD 35 million, continuing its evergreen performance
Top 20 Mobile Games with the Maximum Downloads
App Store Download Leaders
- Solitaire Associations Journey reached ~7 million downloads, up 258% month over month
- Imposter Game – Fakeit surpassed 3 million downloads, becoming one of the fastest-growing social deduction games
Google Play Download Leaders
- School Party Craft entered the Top 8 with ~11 million downloads, up 117%
- Super Pizza Man recorded ~18 million downloads, maintaining growth among top-ranked titles
Conclusion
The global mobile games with the maximum downloads in December 2025 reflect a clear convergence of aggressive advertising, accessible gameplay design, and effective localization strategies.
Puzzle hybrids, social deduction mechanics, and mini-game platforms are emerging as key drivers of download growth across both the App Store and Google Play.
For more mobile game marketing data, advertising insights, and download trend analysis, you can visit SocialPeta.
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