Deca Games, the studio behind long-running MMORPG Celtic Heroes, and a longtime webshop adopter, partnered with Aghanim to launch the Game Hub as a strategic extension of its distribution stack.
Celtic Heroes’ monetization relied heavily on mobile and Steam storefronts, limiting margin flexibility and pricing control. As a mature live game, any new monetization channel needed to launch without disruption.
Aghanim deployed a fully integrated Game Hub, designed as a natural extension of the Celtic Heroes economy.
The results
- +44% contribution to total IAP revenue across all platforms in just 8 days
- No cannibalization of mobile purchases
- 34% of all Game Hub visitors converted into purchases
- 183% higher ARPPU on the Game Hub vs in-app
- Zero critical incidents of payment disruptions
“Eight days after launch, the game hub continues to be performing above Aghanim’s early shared expectations across revenue uplift, player adoption, and ARPPU increase.
Players are accepting the platform with an incredible kick start rate – a significant portion are migrating their purchase behavior there, especially higher-value spenders.
Aghanim’s game hub clearly established itself as a trusted, stable, and high-value purchase channel from week one.”
Puiu Fatulescu, VP Product at Deca Games
You can check out Deca Games’ Celtic Heroes Hub here.
You can also check out the full case study here.
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