Industry first: Candy Crush Solitaire launches simultaneously on alternative stores

Flexion and King partnered to launch Candy Crush Solitaire simultaneously across Apple, Google, and 5 alternative stores, setting an industry-first milestone.
candy crush solitaire cover art

Flexion, the games marketing company, announced a partnership with preeminent developer King to market the new game Candy Crush Solitaire© in alternative app stores.

Expected to be one of the exciting game announcements of the year, Candy Crush Solitaire© will be available on the Amazon Appstore, Samsung Galaxy Store, Huawei App Gallery, Xiaomi GetApps, and ONE store from the get-go thanks to Flexion’s expertise and technology.

The game will launch globally across platforms on 6 February and will be available for preregistration in all the stores.

Candy Crush Solitaire marks a historic launch for alternative stores

Flexion has partnered with King since June 2024 to market Candy Crush Saga© in alternative stores. With this latest deal, both companies are breaking new ground with concurrent launches, taking them to the forefront of game marketing.

“This is the first time King will launch simultaneously across such a wide range of platforms.

King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice.”

Jens Lauritzson, Flexion’s CEO
Jens Lauritzson

“We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”

Benjamin Pommeraud, General Manager of Strategic Initiatives at King
Benjamin Pommeraud
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