With increasing competition in the mobile gaming industry, publishers are focusing on accurately measuring campaign performance and making data-driven decisions to get a higher return on their user acquisition investments.
CrazyGames, one of the world’s leading casual browser gaming platforms, has also started working with the mobile measurement and analytics platform Adjust to strengthen its measurement infrastructure while expanding its mobile publishing operations.
Founded in 2014 and boasting over 50 million monthly active users worldwide, CrazyGames has expanded its publishing and user acquisition activities while bringing the web-based gaming experience to the mobile space. This growth has made scaling its measurement infrastructure critical for evaluating the performance of marketing channels with reliable and comparable data.
In response to this need, CrazyGames began using Adjust’s attribution solutions, a mobile measurement and analytics platform. The ability to evaluate user data from diverse sources within a single framework allowed the company to conduct a more comprehensive analysis of campaign performance and assess marketing investments based on key metrics such as LTV, ROAS, user engagement, and monetization.
The commercial results of the collaboration are remarkable. CrazyGames’ mobile publishing portfolio’s monthly revenue tripled within a year of starting to work with Adjust. During the same period, the number of user acquisition campaigns increased approximately tenfold, allowing the company to operate on a wider scale across different game and advertising networks.
Adjust Türkiye and Africa Sales Leader Mert Altunkaş said the following regarding the collaboration:
“In the mobile gaming industry, sustainable growth is not only about reaching more users, but also about accurately understanding which channels users are coming from and the performance of those channels. CrazyGames’ rapid and significant scaling of its publishing and user acquisition operations demonstrates the role of reliable measurement in its growth strategy. Timely analysis of accurate data contributes to more effective management of marketing investments and faster identification of growth opportunities.”
The collaboration between CrazyGames and Adjust reveals that scaling in mobile publishing is closely linked not only to increasing user acquisition volume, but also to building a reliable data and measurement infrastructure to support growing operations.
