Embracer appoints new CFO and Deputy CEO as Johan Ekström steps down

Following the CFO transition on September 1, Johan will focus on the separation of Embracer into three separate companies.

Swedish video game and media holding company Embracer Group AB announced that Johan Ekström has decided to step down from his role as CFO and deputy CEO. Müge Bouillon, currently deputy CFO, is appointed CFO effective as of September 1, 2024. Effective June 1, Phil Rogers, CEO of Crystal Dynamics – Eidos and leader of newly formed “Middle-earth Enterprises & Friends”*, will assume the role of Deputy CEO of Embracer in addition to his current role. Both Müge Bouillon and Phil Rogers will be members of the Executive Management Team.

Johan Ekström will remain within Embracer until 31 March 2025. Following the CFO transition on September 1, Johan will focus on the separation of Embracer into three separate companies. Phil Rogers will assume the role of Deputy CEO of Embracer Group AB on 1 June 2024. Johan Ekström has been with Embracer for five years and has been a member of the Executive Management Team since 2019; and has decided to leave Embracer for personal reasons.

Lars Wingefors, Co-Founder and CEO of Embracer, said:

“I want to thank Johan for his significant work and contribution to the development of Embracer as we see it today. He has played an instrumental role in developing and implementing the strategy we embarked on in 2016 as well as achieving the targets set out in the recently concluded restructuring program.”

Müge Bouillon brings more than 20 years of experience in accounting, reporting, and financial control, including 12 years as CFO. Prior to her current role as Deputy CFO of Embracer Group, she was CFO at Asmodee Group, Hana Group, and Paule Ka. Müge has worked closely with listed companies as well as a family office or private equity-backed structures in both growth and restructuring environments on an international scale. She has a track record in both acquiring and accompanying high-growth companies via simple to complex financial structures. Müge, a Stanford Graduate School of Business alumnus, also holds a masters in corporate finance from the ESSEC Business School and a major in finance from Istanbul University.

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