Founded in 2016, Easybrain is a renowned mobile game developer celebrated for its portfolio of minimalist games, including Sudoku, Nonogram, Jigsaw Puzzles, and much more.
In 2021, Easybrain merged with Embracer. As a stand-alone and independent operating group, the company continued to develop strong mobile game titles and strive towards new achievements.
Embracer Group’s cash- and debt-free purchase price amounts to USD 1.2 billion for 100% of the company and will be paid 100% in cash.
Miniclip reinforces its vision to engage a broader player base with the evergreen titles with the deal.
The transaction is expected to close in the first months of 2025, subject to customary conditions, including regulatory approvals.
“This transaction transforms Embracer’s financial position and puts us in a stronger position to drive value. Easybrain has been an important part of the Embracer family for over three years, contributing to strong value creation during this time.
As Easybrain’s market is transforming, Miniclip is the right strategic buyer to enable the company to stay at the forefront of the ad-driven mobile game industry.
I would like to extend my gratitude to the founders and senior management Oleg Grushevich, Peter Skoromnyi and Matvey Timoshenko, who remain Embracer shareholders and the fantastic Easybrain team for their contributions to Embracer.
I am confident that Easybrain will continue to innovate and achieve sustainable growth in the industry.”
Lars Wingefors, co-founder and CEO of Embracer
Miniclip and Easybrain comments
“We are delighted to welcome Easybrain to Miniclip. We have long admired Easybrain’s ability to build loyal and engaged puzzle game communities.
The addition of evergreen franchises like Sudoku.com further reinforces our vision to engage a broad audience of players.
Oleg and I have known each other for some time, and we are happy to be able to work together to deliver exceptional experiences for our players. The combination of Miniclip and Easybrain brings us closer to our vision of unleashing the gamer in everyone.”
Saad Choudri, CEO of Miniclip
“Embracer has been a wonderful home for the Easybrain team – allowing us to focus on our business and grow in our unique way.
We’re proud to have contributed to Embracer’s story and strength along the way, and we extend our sincere thanks to Lars for being an exceptional partner who has been supportive and trustworthy throughout.
Today, Easybrain starts a new chapter, and we are confident that joining forces with Miniclip will enable us to leverage new strengths and deliver even more enriching experiences for our players.
This is an inspiring new phase for the team, and I’m excited to start working with Saad and look forward to a journey of innovation and growth together.”
Oleg Grushevich, CEO of Easybrain
