The Esports Trade Association (ESTA) is set to launch a leadership training program in collaboration with The Coca-Cola Company. This exclusive 12-month program is designed for ESTA members, specifically targeting chapter leaders and committee leaders worldwide.
The immersive program aims to equip leaders with essential skills through a combination of workshops led by industry experts and personalized one-on-one coaching. Topics covered include navigating leadership amidst change, effectively managing high-performing teams, building enduring relationships, and mastering leadership within the realm of marketing.
John Davidson, Chair of the Esports Trade Association, expressed the significance of the leadership program in fostering the growth of the next generation of leaders within and beyond the esports industry. Recognizing the talent and passion within the community, Davidson emphasized the program’s role in empowering individuals to lead with confidence and joy.
Megan Van Petten, the Founder of the Esports Trade Association, highlighted the program’s alignment with the community’s commitment to education as a lifelong journey. She emphasized the importance of providing ESTA members with the tools necessary to lead successfully, marking a significant step in advancing the industry.
This leadership initiative is exclusively available to members of the Esports Trade Association who are actively leading or aspiring to lead a chapter in their local areas. The program stands as a testament to ESTA’s dedication to nurturing leadership skills and contributing to the professional development of its members.
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