Despite the hyper-casual game market’s challenges, FreePlay has sustained rapid download growth, with the latest 500 million downloads accomplished within a year. Specializing in the hyper-casual genre, FreePlay offers a diverse portfolio of 20 titles, including popular games such as Count Masters, Fidget Toys Trading, and Twerk Race, which have garnered worldwide success.
To adapt to the evolving landscape of the hyper-casual genre, FreePlay has taken steps to expand its portfolio beyond traditional hyper-casual games. The company is focusing on introducing hybrid-casual and casual projects, which are slated for a global launch in the near future.
FreePlay CEO Evgeniy Sidorov commented:
“Diversifying our game portfolio into new genres mitigates risks and reaches a wider audience. We apply well-proven strategies from our flagship titles to these new projects—meticulous attention to all aspects and simultaneous audience expansion, while enhancing the quality of our games. Achieving 1.5 billion downloads is an excellent reward and motivation for us as a company striving to win over players’ hearts”.
Operating as part of the AIBY Group, headquartered in the US, FreePlay consists of one publishing division and two internal studios, with collaborations underway with 15 external studios.
