An eight-month partnership transformed how Highcore’s UA team makes scaling decisions — replacing an analytics setup that had outgrown the game’s complexity and filling the gaps left by MMP data with cohort-level predictions tied directly to margin goals.
When Highcore Games and Campaignswell had their initial conversation, Roadside Empire was already growing. The product had a working UA process, an experienced team, and consistent campaign activity. As the game shifted toward a deeper hybrid monetization model — with in-app purchases playing a larger role alongside ad revenue — the signals the team had relied on became harder to read.
Highcore came to us at exactly the right moment — a strong product, an experienced UA team, and a monetization model that had outgrown the tools they were using. That’s the situation we’re built for. Watching the team go from data-starved decisions to confident, margin-connected scaling in eight months is exactly why we do this. Doubling ad spend while growing the profit margin by 30% is a result we’re incredibly proud of — but what matters most is that Highcore now has a growth process they can trust.
Artsiom Kazimirchik, Co-founder & CEO, Campaignswell
Before the partnership, Highcore relied on MMP data and internal cohort logic — a setup that worked when Roadside Empire was more ad-heavy. As IAP grew into a meaningful share of revenue, that approach stopped being enough. Different campaigns, geos, and creatives were producing very different revenue curves, and the team lacked the tools to read early signals before significant spend had already been committed. Budget decisions were being made on incomplete data, scaling was disconnecting from margin goals, and without normalized net revenue — accounting for store fees and taxes across platforms and geos — the numbers used for planning didn’t fully reflect reality.
Campaignswell brought not just a technological shift — it was an operational one. The platform gave Highcore earlier benchmarks for understanding campaign performance while cohorts were still maturing, granular visibility across campaigns, sources, creatives, platforms, and geos, and a normalized net revenue view that made budget planning more consistent and reliable.
Time previously spent on manual checks, repeated calculations, and preparing data views was moved into Campaignswell — freeing the team for higher-value work: creative analysis, source testing, hypothesis building, and deeper investigation of cohort behavior.”
Masha Astapkovich, Head of UA, Highcore Games.
Perhaps most importantly, UA decisions became directly connected to product and business goals. The team could evaluate campaigns not just on whether they were profitable, but on how their revenue curve fit the project’s payback expectations — aligning growth activity with margin targets from day one and scaling to 7 figures monthly spend.
Alexander Domankov, Highcore’s CMO
Within eight months of adopting Campaignswell, Highcore Games roughly doubled monthly ad spend while growing profit margin by approximately 30%. The key result, however, was not simply higher spend — it was that growth became easier to manage. The team could plan budget ranges more calmly, understand how marketing activity was likely to develop, and align UA decisions with margin goals — instead of relying on delayed cohort results and manual spreadsheet work.
Today, Campaignswell is one of Highcore’s primary tools for UA decision-making — used daily to monitor campaign performance, evaluate young cohorts, validate results, and plan upcoming budgets. The collaboration continues to expand, including more complex reporting cases around retargeting and reattribution.
