Henry Lowenfels brings valuable experience from his previous roles within the game industry. He previously served as Senior Vice President of Business Development at Scopely and Chief Product Officer at OneTeam Partners. He played a pivotal role in the company’s evolution, culminating in its acquisition by Savvy Games Group for $4.9 billion in 2023.
Newly appointed President and Chief Business Officer Lowenfels expressed his excitement about the new role:
“Homa is a pioneering force in the mobile gaming industry, and I am honored to become part of this growing, disruptive, and ambitious team. The company is undergoing an amazing expansion stage right now, and I’m excited to contribute to it and further position Homa as a leader in the gaming space.”
Lowenfels’ eight-year tenure at Scopely included transformative contributions to the company’s publishing strategy and securing substantial licensing agreements for popular franchises. Additionally, he oversaw significant M&A transactions, including the acquisitions of Digit Games and FoxNet. He nurtured Scopely’s global developer ecosystem by collaborating with studios across four continents, including notable names like IUGO, Boss Fight, Mediatonic, and Aquiris. During his tenure at OneTeam Partners, the company’s valuation increased from $300 million to a $1.9 billion exit in just over two years.
Daniel Nathan, Founder & CEO at Homa, said this about the appointment:
“We are delighted to welcome Henry to our team. We’re confident that his extensive experience in the entertainment industry and his business development approach will have an important positive impact on the growth of the company. We look forward to working closely with him to push the boundaries of mobile gaming and continue empowering game creators and ourselves to create chart-topping games.”
Leveraging his business development and publishing background, Lowenfels will work to enhance organizational performance and foster growth through strategic partnerships. His contributions are expected to align with Homa’s vision of becoming a leading player in the mobile game industry, with a particular focus on innovation and emerging genres such as hybrid-casual gaming. Homa recently expanded its hybrid-casual division and strengthened its advanced tech platform, “Homa Lab,” for empowered hybrid-casual publishing.
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