Homa Games, one of the leading mobile game makers and publishers worldwide rebrands to “Homa” and changes its visual identity along the way to reflect better its new goals in the video gaming space.
The French mobile game studio was founded by Daniel Nathan and Olivier Le Bas back in 2018 and secured $65 million in funding about a year ago to continue its expansion. The gaming entity published more than 80 games across 34 countries and reached over 1 billion downloads since it was founded.
The official press release says the new brand identity aims to inspire a mature and disciplined approach “that gives game developers’ creativity more bite” and explains that the new logo was built using a grid system and they’ve designed it to look like it’s made by an algorithm rather than an actual person; hence the perfectly symmetrical and price proportions approach in design.
Olivier Le Bas, CRO and Co-Founder of Homa said the company’s focus in the last four years has been on building top-notch tech products and services to power game makers; therefore they needed to create a new look “to truly reflect the unique value Homa brings to developers around the globe and how we make difference in the industry.”
Brice Vinocour, Homa’s VP of Marketing & Communications also commented on their new approach and rebranding strategy. Vinocour said:
“It takes much more than bright colors and catchy messaging to create a runaway hit. In fact, the more fun you want something to be, the more rigor you have to put in.
That is why everything we do at Homa is backed up by data and serious intelligence – we wanted our brand to reflect both our creativity and discipline. This is how developers can smash the odds”
Homa’s new brand identity comes with a new color palette as well (and as expected), to make the brand stand out visually in the video gaming space. The company says they’ve picked a prominent pink because they believe “it offers a great balance of techy and creative,”
Vinocour says the company’s new tagline is “Game the system” and adds that “Homa is the cheat code supercharging developers’ fortunes”,
The French video game studio aims to develop new IPs in the Web3 gaming space and integrated most of its memorable characters into rebranding. One of these characters is Valentine from SkyRoller; the game has seen over 180 million downloads to this day and the character has a community of 255,000 people on TikTok.
