UK-based PC and console games developer and publisher Kwalee announced the appointment of Mark Greenshields as the Vice President of its Bangalore Studio. Bringing decades of games studio leadership experience, Greenshields is set to accelerate Kwalee’s success in games development and publishing.
Over his career, Greenshields has an impressive track record, including as Founder and CEO at Firebrand Games. He has built multiple game engines and launched major IPs based on Disney, Pixar, and EA properties. At Firebrand, he established his company as the top-rated racing studio responsible for 6 of the top 10 Metacritic Nintendo racing games. He has managed large teams across various locations, combining his ability to influence partners and motivate his people with his commercial acumen and ability to deliver high-quality games on time and within budget.
In his new role at Kwalee, Greenshields’ primary responsibility will be running the Bangalore studio. However, as a senior leader, he will contribute to strategic decisions and Kwalee’s ambitious growth plans. With Kwalee now a publisher of both mobile, PC, and console games, Greenshields’ expertise in launching and porting hit games will be invaluable.
When asked about his immediate priorities at Kwalee, Greenshields highlighted the importance of learning the challenges of the Bangalore team, strengthening QA processes, setting up a console porting team, and fostering a culture of innovation.
Regarding the games industry in India, Greenshields acknowledges a common misconception that studios in the country are mainly useful for outsourcing. However, he’s keen to change that narrative, emphasizing the talent and potential within the Indian games industry, saying, “I want the Bangalore studio to have a motivated, empowered team that is recognized for their quality work. It should be seen as a studio that consistently produces high-quality products”.
Starting as a self-taught programmer, Greenshields authored four books on programming, including 8-bit game development classics like “Mastering Machine Code On Your Commodore 64”. He has programmed 35 games, produced hundreds more, and transitioned from a solo programmer to founding several game studios.
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