Metaplay and Stardust appoints Raptor PR as the agency of record

Raptor PR has announced its appointment as the global agency of record for two significant B2B game tech startups: Stardust and Metaplay.

Stardust, a Silicon Valley startup with $35 million in funding, focuses on providing game developer tools to build and scale blockchain games. Meanwhile, Metaplay, a fast-growing startup based in Finland, offers comprehensive developer backend solutions for building and scaling top-grossing mobile games.

Under this partnership, Raptor PR will roll out fully integrated, cross-channel campaigns tailored to meet the specific business objectives and core value propositions of both Metaplay and Stardust. These campaigns aim to foster tier-one fame building, lead generation, and community building around the brands of Stardust and Metaplay, engaging international stakeholders such as developers and publishers across various industry verticals, including games trade, business, technology, ad tech, and web3.

Rana Rahman, Founder, and CEO at Raptor PR, commented:

“Both Metaplay and Stardust personify what Raptor PR is all about: we’re focused on the deep tech and businesses that are powering the business of gaming and the exciting emerging technologies that are disrupting it. For both Stardust and Metaplay, we’re deploying multi-disciplinary strategies, which are essential to reach and meaningfully engage with audiences effectively. With a somewhat diminishing media landscape, Raptor PR ensures that it is amplifying and engaging through all relevant channels for its clients, wherever stakeholders may be.”

Canaan Linder, Founder and CEO at Stardust, added:

“Raptor PR has a deep understanding of both web2 and web3 technologies, and Stardust has an ambitious roadmap ahead, so the team is the obvious choice to help us build the strategic positioning required in order to reach the audiences that matter to us. The added bonus is definitely our shared values: a passion to democratize blockchain – working at pace while having fun along the way.”

Chris Wilson, Head of Marketing at Metaplay, added:

“We’ve been building our games industry solution in stealth over the last several years in Finland. Hence, we needed a creative, out-of-the-box global communications partner to help take our messages to game makers across the globe. Rana and his team exemplified everything we were looking for in a PR agency: a team of people hugely passionate and knowledgeable about the games industry, with a deep understanding of the fundamental tech behind it.”

The selection of Raptor PR underscores its expertise and understanding of the games industry, positioning it as a strategic partner for startups like Stardust and Metaplay, seeking to amplify their presence and engage with relevant stakeholders globally.

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