Vietnam’s gaming ecosystem is no longer just a rising star; it is a center of gravity for the global mobile games and app industry. Following the resounding success of the Mobidictum Mixer in Ho Chi Minh City this past March, Mobidictum is proud to announce its next destination: Hanoi.
On July 15, the 18th floor of the Pan Pacific Hanoi will host the Mobidictum Mixer – Hanoi, sponsored by Point2Web. This event marks a critical juncture for a market that is rapidly transitioning from a regional hub to a global powerhouse in game development and user acquisition.
The Vietnamese Momentum: Why Hanoi?
The decision to bring the Mixer series to Hanoi follows a period of rapid growth and specialization within Vietnam’s gaming industry. As highlighted in our recent deep-dive reports on the Micro-Horror Genre in Vietnam, local studios are moving beyond hyper-casual clones into sophisticated, high-retention genres, backed by stronger UA strategies and localization.
Hanoi has become an important hub for CEOs, CMOs, and UA leaders focused on scaling their businesses. While Ho Chi Minh City remains a major tech center, Hanoi stands out for its leadership community and strategic partnerships. The upcoming Mixer aims to connect this local talent with international professionals visiting for Vietnam Game Connect 2026.
A New Chapter After Ho Chi Minh City
In March, Mobidictum gathered nearly 100 founders and investors in Ho Chi Minh City for an evening that redefined expectations for the local ecosystem. The discussions then were clear: Vietnam is chasing its own “mini Peak” moment—a landmark success story that proves the region can build multi-million dollar, high-LTV gaming companies.
Since then, the interest from M&A firms and global publishers has only intensified. Leading studios are simply talking about AI and performance marketing; they are actively implementing these tools to increase production speed and sustain targeted audiences. This is where the Hanoi Mixer comes in, offering a curated environment for these business-critical conversations to take place.
Mobidictum Mixer Hanoi: Who Do We Expect?
The Hanoi Mixer is a “business-first” networking evening. We are not just gathering a crowd; we are curating an ecosystem.
Our primary audience include:
- Decision Makers: CEOs, CMOs, and UA Leads of mobile game and app development studios.
- Industry Leaders: Senior figures in mobile development who are scaling products for global markets.
- Investors & Ecosystem Players: VCs, gamedev consultants, and advisors looking for the next breakout studio.
- Strategic Partners: Ad platforms (TikTok, Meta, Google) and service providers specializing in the Southeast Asian market.
We are also excited to welcome Point2Web as our sponsor. As a marketing powerhouse specializing in user acquisition and performance marketing, Point2Web’s expansion into the Vietnamese market is a clear signal of the region’s growing importance. Their team will be present to share insights on how Vietnamese brands can effectively reach and sustain global audiences.
What to Expect on July 15
The event will be held during the eve of Vietnam Game Connect 2026, making it the perfect “pre-event” for networking. Set against the backdrop of a magnificent sunset over West Lake, the evening will feature:
- High-Level Networking: Meaningful conversations in a curated, invite-only setting.
- Industry Insights: A 10-minute presentation by Point2Web on scaling app performance.
- Board Game Culture: Demos and playtesting provided by Rolling Wizards, celebrating the unique gamedev culture of Vietnam.
- The Lucky Draw: Get ready for a chance to win exciting prizes (stay tuned for the reveal!) and VIP tickets to the Mobidictum Conference 2026 in Istanbul.
The Bridge to Istanbul
One of the secondary goals of the Hanoi Mixer is to strengthen the bridge between Vietnam and the European/MENA markets. We are inviting the most ambitious Vietnamese studios to join us for our flagship event, the Mobidictum Conference 2026, taking place October 7–8 in Istanbul.
As we saw in our previous events, the synergy between the Turkish and Vietnamese gaming markets is undeniable. Both regions possess a “unicorn mindset” and a relentless drive for innovation.
How to Join
Registration for the Mobidictum Mixer Hanoi is now open, but seats are strictly limited to 150 professionals. To ensure a high-quality networking experience, all registrations are subject to approval.
📍 Venue: 18th floor, Pan Pacific Hanoi Hotel
📅 Date: July 15, Wednesday
🕠 Time: 17:30 – 21:00
Register for Mobidictum Mixer Hanoi Here
Join us as we continue to support and connect the global gaming industry, one city at a time. See you in Hanoi!
