Despite the evolving landscape of mobile app marketing, developers and advertisers continue to grapple with fundamental questions such as identifying optimal budget allocations, maximizing return on investment, and optimizing campaign effectiveness. With privacy regulations, changing technologies, and measurement methodologies, the industry has become increasingly complex alongside the emergence of new channels.
Hence, Adjust and AppLovin have collaborated to examine the Mobile App Trends for 2024.
Başak Zerman, Adjust Regional Sales Lead META, emphasized the collaboration’s aim to enhance the comprehensive report, stating:
“We worked with AppLovin to take our usual comparisons, data reviews, analyses, and all the elements you need to scale your app’s growth one step further. The AppLovin team aims to equip marketers with the insights and expertise to develop strategies that outpace the competition and stay ahead.”
A preview of the report includes:
- An overview of the mobile app marketing landscape 2024, covering how to formulate a successful growth strategy, diversify channels, find the right media mix, and adapt to privacy updates, new technologies, and AI-driven developments.
- Modeling annual increases in App Tracking Transparency (ATT) opt-in rates, with a continued upward trend.
- Significant increases in fintech app installations and sessions by 42% and 42% respectively, with in-app revenue growing by 118%.
- While the global average eCPI for e-commerce apps is $1.33, the 0-month LTV reaches $10.35 on iOS.
- Although game app installations and sessions experienced a downward trend in 2023 overall, there was a 7% increase globally and a 19% increase in LATAM in the fourth quarter.
- In-app revenue also increased by 6% in game apps in 2023.
The report provides further insights into fintech, gaming, and e-commerce across regions such as APAC, EMEA, LATAM, and North America. The Mobile App Trends 2024 e-book is available for download to access more insights.
