In-game ads market is expected to hit $17.6B by 2030

A new report states the market was worth $6.8 billion in 2021 and will expand at a CAGR of 11%.
Scene from a game showing a billboard in a forest

Allied Market Research, the research and business consulting branch of Portland-based Allied Analytics, has shared a new report titled In-Game Advertising Market Research, 2030. The report contains detailed and valuable information about the in-game ads market.

Related: In-game advertising company Bidstack secures $11M in funding

According to the report, the in-game ads market was valued at $6.8 billion back in 2021. The market is expected to grow at a CAGR of 11% and hit $17.6 billion within eight years, by 2030. The report divides in-game ads into three main categories: in-game advertising by type, region, and device.

The data collected by device type is split into two sub-categories, one containing the PC and laptops and one containing smartphones and tablets. The report expects the PC/laptop category to cover a major part of the shares, especially with the help of online games on platforms such as Steam. On the other hand, the “mobile” category is predicted to show the most rapid development, with an 11.9% CAGR between 2022 and 2030.

The other main category is divided into three by ad type: static ads, dynamic ads, and advergaming. Static ads are expected to have the largest share of the in-game ad market while already leading in 2021. Dynamic ads will, however, grow the most, with a CAGR of 11.4% between 2022 and 2030.

Regionally, North America has been the leader in 2021 and is expected to stay in the lead until 2030. The most significant growth will come from the Asia-Pacific region, though, with a 12.6% CAGR rate during the forecast period.

The report details lots of other valuable information, including major market players, the COVID-19 scenario, and an in-depth analysis of the three main categories. You can access the 176-page report here.

NEXT: Social advertising still plays a key role in video game publishing

Leave a Reply

Your email address will not be published. Required fields are marked *