Niantic acquires social gaming platform Lowkey

Niantic’s new acquisition is said to advance its vision of creating a real-world metaverse.
niantic lowkey
Niantic announced that it has acquired Lowkey.

Niantic, the developer of Pokémon GO, has acquired the social gaming platform Lowkey. Lowkey is a social platform that allows users to edit and share videos with a focus on games. The acquisition of the Lowkey platform will add to Niantic’s recent vision of creating a “real world metaverse.”

The firm recently raised $300 million at a valuation of $9 billion to meet its goal.

Niantic product manager Ivan Zhou gave the following words in his speech:

“I’m excited to announce we’re acquiring Lowkey, a social gaming platform that offers gamers a fun and easy way to capture and share their favorite gameplay moments. Their leadership in this space will accelerate the social experiences we’re building in our Niantic products. We share a common vision for building community around shared experiences, and enabling new ways to connect and play for our explorers. We look forward to bringing the Lowkey team onboard to build the future of Niantic social experiences, and make a positive impact on people’s lives.”

Niantic has acquired other companies to build more tools and features for its augmented reality products. In 2017, it acquired social animation startup Evertoon to create a social network for its games. Last year, it acquired 3D mapping startup 6D.ai to create a “planetary-scale” augmented reality experience. This August, it acquired LiDAR scanning app Scaniverse to create a 3D map of the world.

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