Nordcurrent, a Lithuania-based mobile games company behind hit games like Cooking Fever (400M+ downloads) and Airplane Chefs (1M+ daily players), has appointed Ada Mockutė Jaime as Chief Marketing Officer (CMO).
Mockutė, a seasoned marketing strategist with extensive experience in financial services, technology, and consumer branding, will lead the company’s marketing efforts as it continues expanding into new markets and strengthens its global player engagement.

Image Credit: Google Play Store
Bringing over a decade of experience in brand development, digital marketing, and customer intelligence, Mockutė Jaime joins the company following her tenure as Head of Marketing and Customer Value Management for the Baltics at Luminor Group, where she led marketing, digital strategy, and customer data intelligence across multiple markets.
Mockutė has also held senior marketing leadership roles at Citadele Bank, Zuper GmbH, and Avia Solutions Group, spearheading successful brand overhauls and product launches.
In her role as CMO, Mockutė Jaime will be responsible for shaping the company’s global brand identity, enhancing player engagement, and driving marketing strategies that support both existing games and upcoming releases.
She will focus on expanding Nordcurrent’s presence in key markets, including Asia, the US, and Europe while leveraging user-generated content and community-driven marketing to strengthen player retention.
“Joining Nordcurrent is incredibly exciting. It’s a company with a strong track record of creating globally beloved games.
My vision is to deepen engagement with our players and expand our global presence by focusing on what really matters to them, creating experiences that feel personal, interactive, and community-driven.
My goal is to make Nordcurrent a brand that players not only recognize but love to engage with, both inside and outside of the games.”
Ada Mockutė Jaime, CMO at Nordcurrent,

Nordcurrent’s growth trajectory
Mockutė Jaime’s appointment aligns with Nordcurrent’s ambitious growth trajectory, which includes expanding its portfolio of hit games such as Cooking Fever, Airplane Chefs, Pocket Styler, and Happy Clinic. The company has already achieved a strong foothold in Asia and the US, with a growing focus on broadening its global player base.
“Ada brings a wealth of expertise in data-driven marketing and brand development, which will be crucial as Nordcurrent continues to scale. Her leadership will help us forge deeper relationships with our players and ensure our brand presence reflects the impact we’ve already made in the gaming industry.”
Victoria Trofimova, CEO at Nordcurrent
