Pixelworks provides content creation, video delivery, and display processing solutions and technology that enable viewing experiences with superior visual quality across all devices. The Company has experience in delivering image processing services to leading providers of consumer electronics, professional displays, and video streaming services. Pixelworks launched its new IRX gaming experience brand, catering specifically to smartphone users.
IRX is built upon Pixelworks’ mobile visual processing solutions and complemented by comprehensive game-tuning services. This combination harnesses Pixelworks’ expertise to deliver ultra-smooth gaming experiences and the highest picture quality across various types of mobile games. Additionally, the brand optimizes power consumption, latency, and other performance factors, ensuring stable and enduring gaming with exceptional visual performance, resulting in enhanced mobile game experiences for end users.
The IRX gaming experience is made possible by a portfolio of technological advantages and product application experiences stemming from Pixelworks’ distributed rendering architecture. Key technologies, such as the ultra-low latency MotionEngine, low-power super-resolution technology, and AI Always-on HDR, bring optimized rendering capabilities to smartphones, surpassing the capabilities of traditional chipsets. Alongside Pixelworks’ extensive tuning experience for different games on diverse mobile devices, the result is a significantly enhanced visual experience for smartphone users, forming the fundamental basis of the IRX gaming experience.
To back the IRX gaming experience brand, Pixelworks has established a certification program for mobile devices featuring their visual processors. This program will be reinforced by a set of visual quality evaluation systems agreed upon with smartphone manufacturers, ensuring that Pixelworks-powered smartphones deliver exceptional gaming performance and superior visual quality to consumers.
The IRX-branded certification program includes both device certification and game-tuning services. Pixelworks will optimize the rendering capabilities and display quality of top games on mobile devices based on the capabilities of their visual processors and the devices’ performance characteristics. Smartphones meeting the technical requirements and visual processing standards will be granted the IRX branded certification, and games meeting Pixelworks’ visual quality requirements will be included in the IRX-supported game list. Currently, there are 20 top games enlisted on the IRX-supported game list, which can be accessed on Pixelworks’ official IRX gaming experience website. Furthermore, Pixelworks plans to enhance communication channels with consumers to educate them further on the benefits of the IRX gaming experience.
