Plarium’s user spending hits the $3 billion mark

Plarium’s sustained investment in game development and strategic market targeting has secured a robust presence in the gaming industry.

Israel-based video game developer and publisher Plarium has reached a new peak with $3 billion in user spending. According to our friends at AppMagic, RAID: Shadow Legends leads their revenue contributions at 57%, Vikings: War of Clans follows with 24%, and Mech Arena adds 4%.

The article shows that after the release of RAID: Shadow Legends, the revenue for Vikings: War of Clans has decreased and continues to decline year after year. In the first year, from 2018 to 2019, the revenue fell by 22%, from $74.8 million to $58.5M. The downturn persisted, averaging a 20% decrease annually, culminating in a total of $20.6M for the first 11 months of 2023.

Download statistics reveal that RAID: Shadow Legends leads with a lifetime total of 73M installs. Mech Arena, introduced in 2021, follows with 45.9M, and Vikings: War of Clans trails with 35.9M. A closer look at the data dashboard shows a significant initial surge in Mech Arena downloads, which eventually leveled off to a steady 1.3 million monthly installs.

The bulk of Plarium’s user spending originates from the USA, contributing 53%, with Germany at 7% and the UK at 5%. In terms of platforms, Google Play accounts for 61% of expenditure, with the Apple Store holding 39%. The Indian market has shown remarkable growth, with a 28% year-over-year increase in 2023, making India the leading market for downloads, overtaking the US by a margin of 9%.

The full article can be viewed at AppMagic’s website.

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