On September 19, 2024, Playtika Holding Corp acquired SuperPlay for $700 million to boost growth.
The gaming giant has now completed the acquisition of SuperPlay, a mobile gaming company based in Tel Aviv, Israel, and is home to hit mobile games like Dice Dreams and Domino Dreams.
The acquisition of SuperPlay significantly strengthens and expands Playtika’s portfolio by incorporating Dice Dreams, the third largest game in the highly attractive and fast-growing Coin Looter category, and Domino Dreams, the number one game in the popular Board category, as well as two additional games under development.
These games are expected to be a meaningful growth driver for the company. The acquisition not only strengthens Playtika’s position as a global leader in mobile gaming but also adds a talented development team known for delivering successful games.
“Acquiring SuperPlay is a strategic decision that underscores Playtika’s mobile gaming industry leadership.
SuperPlay diversifies our portfolio with proven titles, strengthens our competitive edge in an ever-evolving market and drives value for our shareholders.”
Craig Abrahams, Chief Financial Officer of Playtika
Returning and new faces to Playtika
Following the acquisition, SuperPlay’s Founder and Co-CEO, Gilad Almog, has made his return to the company. Almog previously held the position of General Manager for Poker Heat at Playtika, serving from September 2015 to January 2019.
Eyal Netzer, the original Founder and General Manager of Dice Dreams and now Co-Founder and co-CEO of SuperPlay, will also be joining the team, bringing his valuable expertise to the table.
Beyond the games, there’s a strong cultural alignment between two companies. This shared vision and collaborative spirit will foster a smooth integration and create a unified team ready to tackle new challenges together.
