Niantic’s Pokémon Go has achieved a significant milestone, generating $7.9 billion in lifetime gross revenue across the App Store and Google Play since its launch on July 6, 2016, according to AppMagic estimates. This figure translates to $5.5 billion in net revenue.
The game has consistently generated an impressive average annual revenue of nearly $1 billion. Its revenue reached its highest point at $1.3 billion during the challenging circumstances of the 2020 pandemic. Despite experiencing a decline to $841.1 million in 2023, the game continues to maintain its position as a highly lucrative and successful title within the industry.
Geographical revenue distribution
- The U.S. leads in player spending, contributing over $3 billion to Pokémon Go’s lifetime revenue. The game’s popularity in the U.S. is driven by a robust fan base and consistent in-game events that keep players engaged.
- Japan follows closely with $2.45 billion in player spending. The country’s deep-rooted culture of Pokémon fandom has significantly contributed to the game’s financial success.
- Germany ranks third with $395.1 million in revenue. The game’s popularity in Europe, particularly in Germany, highlights its global appeal and widespread adoption.
Pokémon Go’s road to success
Pokémon Go generated $786.4 million in its launch year, with revenue peaking at $1.3 billion in 2020 due to updates allowing players to enjoy the game at home during the pandemic and lockdowns.
In 2021, the company earned $1.24 billion. However, this amount declined to $912.8 million in 2022 and to $841.1 million in 2023, the lowest since 2017. The decrease in 2023 can be partly attributed to the launch of Niantic’s web shop, which offers better deals for in-game purchases. In the first half of 2024, there was a 7.1% decline from the first half of 2023, with total earnings amounting to $361.4 million.
Pokémon Go’s journey from its launch in 2016 to achieving $7.9 billion in revenue is a testament to its innovative gameplay and Niantic’s strategic vision. Despite facing challenges, the game’s impact on the mobile gaming industry and its dedicated player base ensure its continued success. As Niantic continues to innovate and expand, Pokémon Go is poised to remain a dominant force in the world of mobile gaming.
