Pragma, a suite of modern publishing tools for game studios, including FirstLook, announced the addition of two senior industry leaders, Eugene Evans and Michael Borras, to its Advisory Board. Their appointments further strengthen Pragma’s strategic depth as the company continues to scale its platform and support game studios globally.
Eugene Evans brings more than three decades of experience as a game industry executive, entrepreneur, board member, advisor, and investor. His career spans leadership roles at Wizards of the Coast, Hasbro, Electronic Arts, Mythic Entertainment, and Viacom, alongside extensive advisory work. His expertise in partnerships, digital strategy, licensing, and his experience helping studios scale will support Pragma’s growth.
Michael Borras, Head of Global Business Development at Bitwise Alchemy, joins with 20+ years of development, publishing, and platform experience. Michael previously founded and led multiple game studios, including Rare Earth Games (acquired by Embracer) and Iron Mountain Interactive. With a background spanning AAA collaborations, self-publishing, and developer relations, Michael brings valuable operational and strategic insight to Pragma’s growth journey.
“Throughout my career, understanding and meaningfully connecting with players has been one of the biggest challenges for developers and publishers alike.
Pragma’s FirstLook stands out as a thoughtful, practical solution that builds on the strong foundation and reputation of the Pragma backend. I’m excited to join the Advisory Board and work with the team as they continue to support studios in building and growing successful games.”
Eugene Evans, Advisor to Pragma
“Having worked closely with studios across many stages of development and publishing, I’ve seen firsthand how critical the right tools and infrastructure are to long-term success. Pragma is building a thoughtful, developer-focused platform, and I’m excited to join the Advisory Board to help guide its continued growth and impact within the games industry.”
Michael Borras, Advisor to Pragma
“Eugene and Michael bring decades of leadership, partnerships, and studio-building experience. Their strategic insight will help us scale Pragma & FirstLook as we continue supporting developers with the tools they need to launch and grow successful games.”
Eden Chen, CEO of Pragma / FirstLook.gg
These appointments reflect Pragma’s strategy of investing in experienced leadership while expanding FirstLook, its integrated platform that supports backend systems, community tools, and playtesting for developers
