Raptor PR, the B2B communications agency behind leading games industry, media & technology brands, announced the launch of EGG (Early Gaming Growth), an integrated communications, reputation and growth-building platform designed for early-stage gaming technology companies.
EGG is powered by decades of senior communications consultancy, deep technical subject matter expertise gleaned from working with the games industry’s B2B technology sector, and continuous analysis of the evolving communications landscape in gaming.
In creating EGG, Raptor PR extensively studied the games industry’s executive LinkedIn landscape and found that much of the content doesn’t effectively communicate deep subject matter expertise, instead relying on familiar B2B social media tropes and clichés, and increasingly reflects the overuse of generic AI-generated copy. EGG takes a markedly different approach, creating insight-led content grounded in real industry knowledge, original thinking and authentic executive perspectives.
EGG’s integrated channels work in concert to accelerate growth, build awareness, establish market credibility, create meaningful commercial conversations and help early-stage companies build influence far beyond their size.
The integrated EGG platform includes:
- Rapid deployment of a strategic messaging exercise tailored to early-stage companies.
- Creation of authentic, executive-led LinkedIn content that builds visibility, trust, and influence over time.
- Amplification through earned media engagement, powered by Raptor PR’s long-established editorial relationships with the gaming industry’s leading outlets, including GamesBeat, PocketGamer.biz, GamesIndustry.biz, MCV/Develop, Mobidictum and MobileGamer.biz.
- Continuous engagement with credible B2B games industry creators and micro-influencers across well-known Substacks, YouTube channels, podcasts and newsletters.
- Reinforcement of messaging through owned content, with expert blogs, opinion pieces and insight-led articles that reflect the fact that buyer behaviour increasingly favours in-depth, data-driven content.
Rana Rahman, Founder and CEO of Raptor PR, commented:
“The games industry media landscape has fragmented significantly over the past five years. To reach and engage a diverse range of technical stakeholders such as game developers, publishers, and investors, a multi-channel strategy is essential. At the same time, we’re witnessing an explosion in content across all channels, with brands and people overcommunicating, making it difficult for many to reach their audiences with their messages. EGG is built on the central premise that success in B2B communications isn’t about purely capturing attention, but building trust and living in the memory economy of buyers throughout complex B2B sales cycles.”
Andrew Wailes, CEO and Co-founder at PlaySafe ID, added:
“Early stage gaming tech is full of smart people, many of whom fall down when it comes to talking about their businesses in the right way. Founders often need guidance to better articulate their deep subject matter expertise, as it’s usually obvious when a LinkedIn post has had little or no founder input. Long-term visibility and reputation are built over time, and it pays dividends to have the right team behind your brand. I’ve learned that the key is to stay consistent with communications over time, not just around major announcements or events.”
The EGG platform draws upon Raptor PR’s track record supporting some of the fastest growing companies across gaming, advertising technology, monetisation, analytics, AI, infrastructure, developer services and platforms.
By applying the same strategic communications principles used by established industry leaders, EGG enables emerging businesses to build credibility earlier in their growth journey and compete more effectively for customers, partners, investors and talent. EGG is available immediately to gaming technology companies worldwide. For more information, visit www.raptorpr.com/egg.
