Samsung Electronics Singapore and Refract Technologies today announced they have entered a strategic agreement to collaborate on the creation of new immersive experiences for consumers in gaming, virtual sports, and other activities in market.
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The partnership will explore how Refract and Samsung can come together to expand the use cases of XR with the AXIS system for consumers and enterprises. Samsung’s Galaxy smartphones will serve as the main official hub for Refract’s AXIS, the proprietary wireless and occlusion-proof inside-out full-body tracking system designed for gamers and content creators to use their bodies as controllers. Announced in March 2022, the Samsung Galaxy A53 5G balances robust processing capabilities at an optimal price point, making it the ideal hub for AXIS.
“We are excited to partner with Samsung as they are a leading consumer electronics brand that enables continued innovation in the age of 5G and AI,” said Michael Chng, CEO, Refract Technologies. “Besides relying on the quality and processing capabilities of Samsung Galaxy phones, we look forward to jointly exploring further opportunities in designing cutting-edge XR experiences around both our products.”
“Technology continues to drive new frontiers of innovation, and we want to bring new experiences for our consumers. Partnering with Refract will support our goals of creating technology that can touch the lives of our users and more, and we are very excited to see advanced technologies such as extended reality come to life with the help of our Galaxy 5G devices,” said Dennis Jang, President, Samsung Electronics Singapore.
Refract and Samsung’s collaboration will debut in the form of Virtual Taekwondo competitions and exhibitions, starting with a showcase at the inaugural Olympic Esports Week in Singapore from 22-25 June.
