Sega and Rovio collaborate for mobile game crossover event

Sega and Rovio have announced a landmark crossover event, merging two iconic gaming worlds.

Sonic the Hedgehog and Angry Birds. Running until March 21st, 2024, players can explore this crossover in five mobile games, including Angry Birds 2, Angry Birds Dream Blast, Angry Birds Friends, Sonic Forces, and Sonic Dash, available on the App Store and Google Play.

In this crossover event, a portal is opened between the worlds of Sonic the Hedgehog and Angry Birds, leading to epic adventures for characters like Sonic, Red, and their friends. Players must embark on unique gaming experiences across all five titles to defeat Dr. Eggman, his Badniks, and the mischievous pigs. New playable characters, collectibles, limited-time events, and exclusive rewards will be featured throughout the week.

This event marks the first brand crossover since Rovio joined the Sega family last year. With both Angry Birds and Sonic the Hedgehog enjoying a strong global presence in the mobile gaming landscape, the crossover aims to introduce new players to each franchise while providing existing fans a unique experience.

Mike Evans, Senior Vice President of Mobile and Games as a Service Publishing at Sega of America, said:

“Through this crossover with Rovio, we wanted to create something special for fans of both Sonic the Hedgehog and Angry Birds. This event provides players with the memorable experience of seeing iconic characters like Sonic and Red playable in the same universe.”

Transmedia is a core strategy for both Rovio and Sega, extending beyond gaming to offer valuable experiences for players and fans of both IPs. Hanna Valkeapää-Nokkala, Rovio’s VP of Transmedia, expressed excitement about uniting Sonic and Angry Birds fans in this event and the future possibilities within Sega.

Shuji Utsumi, CEO of Sega of America and Co-COO of SEGA CORPORATION, commented:

“Throughout the years, Sonic the Hedgehog and Angry Birds have exemplified the expansive reach of video games into diverse media landscapes. With our inaugural crossover collaboration with Rovio, we aspire to unite devoted fans from both IPs while welcoming fresh audiences into the fold.”

Each participating title offers exclusive in-game activities and events, allowing players to immerse themselves fully in the Sonic x Angry Birds crossover. From limited-time hat extravaganzas in Angry Birds 2 to epic adventures in Angry Birds Friends, there’s something for every fan to enjoy during this week-long event.

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