Browsing Tag
Hyper-casual
211 posts
Weapon Craft Run surpassed two million downloads in one month
Weapon Craft Run, developed by Aden Games and published by Rollic, exceeded two million downloads in a month.
The ultimate guide for hyper-casual game mechanics in 2023
The guide highlights the importance of easy-to-understand, short, and simple game mechanics for successful hyper-casual and hybrid games. Prepared by CrazyLabs, the guide also explores different game mechanics, revealing the best mechanics and trends to watch out for in 2023.
Liftoff report reveals iOS user acquisition costs triple compared to Android
The 2023 Casual Gaming Apps Report by Liftoff has found that user acquisition costs are three times higher on iOS compared to Android. The report also reveals that simulation games have the lowest cost per install, while hyper-casual and puzzle games are the most significant drivers of installs across all genres.
Nordcurrent achieves significant revenue growth through intrinsic in-game ads
Nordcurrent, the mobile game developer behind the hit game Cooking Fever, has seen significant revenue growth after implementing Anzu.io's in-game advertising solution. The companies integrated intrinsic in-game ad placements into Cooking Fever's gameplay, allowing advertisers to serve banner ads to complement the game experience.
How to Stay on Top of Hyper-Casual Game Trends
Discover how industry leaders stay ahead of the game with insights on identifying hyper-casual game trends. Learn the best practices for analyzing game dynamics, tracking mobile market trends, and identifying social trends to engage target audiences.
How to choose the right hyper-casual mobile game publisher
Choosing the right hybrid or hyper-casual mobile game publisher can either make or break your game. This is why choosing the right publisher is one of the most important decisions you need to make as a developer, given its massive implications.